Our Story
About Us
Welcome to Mascot Enterprise, your gateway to innovative, long-lasting mascots, lifelike animatronics, and irresistible plushies. Based in Singapore, we impress clients worldwide, including MNCs, companies, government organisations, and theme parks. With a CAN-DO approach, we help elevate brands' image and experiences.
Why We Exist
Making WOW Experiences
To be the world's most trusted mascot creation company, delivering experiences that create lasting emotional connections between brands and their audiences.
Let's Make WOW Mascot
To discover the convenience and innovation of mascot ownership and application with Mascot Enterprise. Join us for WOW Experiences, and let your mascot conquer the world with us.
Our Values
Can-Do
We take on each project confidently regardless of difficulty. Our can-do mentality allows us to create mascots that help elevate clients' brand image and experiences successfully.
Innovative
We impress our clients with our abilities to make innovative mascots that are long lasting through time and relevance. We offer contemporary mascot solutions with improved phygital touchpoints.
Easy
We ease clients' processes of mascot creation with our in-house production facility and comprehensive solutions by providing consulting and advisory services.
Our Milestones
1998– The Business was established by Ali Khan Surathee and Noorjahan Katu
2005– Begun producing performer costumes for National Day Parade Singapore
– Opened our flagship showroom on 32 Aliwal Street – Began working with Hasbro by producing Mr Monopoly
2007– Begun producing performer costumes for Chingay Parade
2009– Began Working with Paws Inc (Nickelodeon), to produce Garfield exclusively worldwide
– Began working with Universal Studios Singapore customizing their first ever parade costumes during their launch
20102011– Began working with Mattel, by producing Barbie costumes for live shows
– Established our Independent production facility in Batam, Indonesia
2012– Began working with Legoland, Malaysia
– Began working with Disney, by servicing Mike and Sulley
2014– Began working with 21st Century Fox, by producing Ice Edge, Night at the Museum, Rio, etc
– Began working with Pringles, by producing brand Mascots worldwide
20152016– Embarked on our first Human Droid Mascot project for Heineken, The Greenroom Tour
– Purchased factory property in Batam, Indonesia – Began working with Sony Pictures, by producing Hotel Transylvania
2017– Mascot Enterprise had its very first booth at an international industry exhibition in Dubai DEAL Show and Las Vegas Licensing Show
– Embarked on our first underwater Mascot Project
2018– Began working with Rovio Entertainment, by producing Hatchling (Angry Birds)
– Began working with Estee Lauder, by producing brand Mascots for Asia Pacific, Europe, Middle East, Africa
2019– Produced My Little Pony for Happy Kids, Shanghai for their first ever musical – Grew our Factory team strength to a hundred people
2021– Began working with Wild Brain, by producing Snoopy
– Registered Shanghai office
2022Milestones
Meet Poofy & Puffy
Meet Mascot Enterprise's adorable mascots, Puffy and Poofy! Puffy, the beloved and playful old mascot, has won hearts globally. Poofy, a magical creation born out of pure enchantment, is now here to join the fun.
Their friendly and approachable nature embodies Mascot Enterprise's commitment to making WOW experiences. Engage with Mascot Enterprise and let Puffy and Poofy enchant you with their charm, making every encounter extraordinary.
Meet Our Team
Sanee Neo
Director of Growth
Director of Growth, Sanee, is passionate about scaling businesses, both ours and our clients', through mascot character applications.
Noorjahan Katu
Director of Production
Director of Production, Noor, is truly the Fairy Godmother of our production facility, bringing costumes, mascots, and props to life from concept to creation.
Kathy Tam
Director of Operations
Director of Operations, Kathy, has immense strength in understanding project requirements and strategizing the perfect approach, along with her deep knowledge of fabric types and materials.
Hasyna Neo
Branding & Marketing
Branding & Marketing, Hasyna, loves listening to your story, is awed by your experiences, and is excited to share them with the world!
Eric Lee
Finance & HR Manager
Finance & HR Manager, Eric, keeps the numbers tight and the team taken care of. He's meticulous with budgets and always has an answer when payroll or policy questions come up.
Jasmine Liew
Regional Director, Malaysia
Regional Director, Jasmine, is bubbly, energetic, and always ready to help you execute your character application. She loves producing character plushies for brands.
Su Hua
Regional General Manager, China
Regional General Manager, Su Hua, is speedy, resourceful, and always ready to help you execute your character application. She is also highly skilled with her sewing techniques.
Putri
Country Manager, Indonesia
Country Manager, Putri, is warm, driven, and always ready to help you execute your character application. She loves growing the mascot community across Indonesia.
Xu Cui
Deputy Production Head
Deputy Production Head, Xu Cui, has a wealth of experience in factory management and is always ready to be hands-on at the sewing machine for project deliveries.
Hamzah
Business Process Improvement Specialist
Business Process Improvement Specialist, Hamzah, is sharp-eyed and always looking for ways to make our workflows smoother and faster. He loves turning a clunky or broken process into a seamless one.
Zaid Fakhrudin
Mascot Project Lead
Mascot Project Lead, Zaid, oversees all our projects and excels at managing project submissions. Have a question? Ask him!
Wong Wai Toh
Costume Project Lead
Costume Project Lead, Wong, oversees all our costume builds and excels at keeping every project on track. Have a question about your suit? Ask him!
Low Jia Jun
Logistics Operations
Logistics Operations, Jia Jun, makes sure every shipment and delivery runs like clockwork. He's calm under pressure and always on top of where things need to go next.
Du Shouli
Alterations & Customade Laundry
Alterations & Customade Laundry, Shouli, has a steady hand with needle and thread. She keeps every costume looking fresh, fitted, and ready for its next appearance.
Yun Yan
Logistics & Mascot Support
Logistics & Mascot Support, Yun Yan, is the "naggy" one behind the scenes on delivery dates! She keeps everyone on schedule so your mascot arrives exactly when it should.
Nurzainuddin
Head of Design
Head of Design, Zai, is a creative and humorous designer, always bringing fresh ideas and a touch of fun to our projects.
Loy Yu Shuen
Designer
Designer, Yu Shuen, has an excellent eye for selecting plush fabrics and oversees all fabric printing details.
Yang Zi Yi
Animatronics Lead
Animatronics Lead, Zi Yi, brings mascots to life with moving eyes, waggling ears, and everything in between. She loves tinkering until every mechanism feels just right.
Gemma Wang
Business Development Manager
Business Development Manager, Gemma, is sharp, personable, and always chasing the next great partnership. She loves connecting brands with the perfect mascot opportunity.
Lester Ang
Business Development Executive
Business Development Executive, Lester, is energetic and detail oriented, always on the hunt for new leads and partnerships. He loves turning a first conversation into a lasting collaboration.
Yeo Weh Ritz
Business Development Executive
Business Development Executive, Ritz, is proactive and easy to talk to, always following up to make sure no opportunity slips through. He's happiest closing a deal that makes everyone smile.