News & Knowledge
Mascots, Plushies, Statues, Animatronics & More!
Media coverage, mascot insights, and event highlights from the world of Mascot Enterprise.
How Animatronics In Mascots Make Your Brand Stand Out
Animatronic mascots bring characters to life with realistic movements and expressions. Explore how this technology is changing the way brands engage with audiences.
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Catch.SG: How Mascot Enterprise built Singapore’s beloved icon costumes including NDP’s August, Mr Merlion and Sharity the Elephant
How Mascot Enterprise built Singapore's beloved icon costumes including NDP's August, Mr Merlion and Sharity the Elephant ...
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How To Choose A Mascot Manufacturer: A Complete Guide
Not all mascot manufacturers are equal. Our complete guide covers what to look for - from production quality and IP protection to turnaround times and after-sales support.
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Choosing The Perfect Mascot For Your Event: A Comprehensive Guide
A comprehensive guide to help you choose the right mascot for your event - covering character design, size, material, and how to make a lasting impression on your audience.
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CNA Insider: Inside Our Family's Mascot Making Business
CNA Insider goes behind the scenes of our family-run mascot costume making business, uncovering the craft, passion, and people that bring mascot characters to life.
Read more →EntertainTech and Leisure Attractions Summit
Mascot Enterprise joined industry leaders at the EntertainTech and Leisure Attractions Summit, showcasing our latest mascot innovations and connecting with key partners.
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How To Store Mascot Character Costumes For Long-Term Use
Proper storage is key to preserving your mascot costume for years of use. Learn the best practices for cleaning, packing, and storing your character costumes.
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How To Clean A Mascot Costume: 7 Expert Tips For Fun And Furry Mascot Care
Keeping your mascot costume clean is essential for longevity and hygiene. Our production experts share 7 practical tips for cleaning and caring for your furry mascot.
Read more →Mascot Performer Tips: 11 Do's And Don'ts You Need To Know
Thinking about performing as a mascot? We cover the essential do's and don'ts for bringing a character to life safely, confidently, and memorably.
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How To Design A Mascot: A Step-By-Step Guide
Great mascot design starts with strategy. Our designers share their step-by-step process for creating a mascot character that truly represents your brand.
Read more →How To Increase The Lifespan Of A Mascot
With the right care and maintenance, your mascot costume can last for years. Our production team shares practical tips for extending the lifespan of your mascot.
Read more →10 Ways To Introduce A Mascot That Will Wow Your Audience
Launching a new mascot is a big moment. Discover 10 creative ways to introduce your mascot character in a way that creates buzz, builds connection, and sticks.
Read more →IAAPA Expo Asia 2023 Recap
We were proud to exhibit at IAAPA Expo Asia 2023, connecting with theme park operators, entertainment businesses, and mascot enthusiasts from across the region.
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3 Important Roles of Mascots in Branding: Strategies for Success
Mascots do more than wave and smile. We explore three critical roles mascots play in modern branding and how to leverage them for maximum brand success.
Read more →Inflatable Mascot Vs Traditional Mascots: Which Is Better?
Inflatable or foam? Each mascot type has distinct advantages. We compare both to help you make the right choice for your brand, budget, and activation goals.
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The Straits Times: Like a fairy godmother: The mascot maker who brings characters to life
In this instalment, hear from first-generation mascot maker Noorjahan Katu on what it takes to build a costume empire, as told to The Straits Times
Read more →Mascot Enterprise: A Behind-The-Scenes Look
A behind-the-scenes look at Mascot Enterprise - our team, our story, and what drives us to keep making WOW mascot experiences for clients around the world.
Read more →The Crucial Role Of A Mascot Handler
Behind every great mascot appearance is a skilled mascot handler. Discover what this role involves and why investing in a professional handler elevates your brand experience.
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What Is A Mascot Management Service For? Everything You Need To Know
A mascot management service handles everything from costume maintenance to performer training. Find out if your brand needs one and what to look for.
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8 Reasons Why Mascot Marketing Strategy Builds Stronger Brands
Discover why mascot marketing is one of the most effective brand-building tools available - from emotional connection to brand recall and long-term audience engagement.
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47 Brand Character Merchandise Ideas To Promote Your Brand
47 creative merchandise ideas featuring your mascot character - from plushies and pins to apparel and digital assets - to grow brand loyalty and revenue.
Read more →Powerful Impact Of Mascots In Sports Marketing: Strategies & Success
Sports mascots are more than entertainment - they unite fans, energise players, and build team identity. Explore how the right mascot can transform team spirit.
Read more →How To Monetize Your Mascot Character
Your mascot is more than a brand symbol - it's a revenue opportunity. Discover proven strategies to monetize your mascot through merchandise, licensing, and activations.
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MONEY FM 89.3: Breakfast with Lynlee and Ryan
Our General Manager Sanee Neo joins MONEY FM 89.3's Breakfast show with Lynlee and Ryan to talk about the mascot industry and Mascot Enterprise's journey.
Read more →37 Of The Most Famous Mascots In The World
From Ronald McDonald to the Michelin Man - we celebrate 37 of the world's most iconic mascot characters and what makes them endure across generations.
Read more →All You Need To Know About The Pros And Cons Of An Inflatable Mascot
Inflatable mascots are eye-catching, transportable, and cost-effective - but they have trade-offs. We weigh the pros and cons so you can decide with confidence.
Read more →The Psychology Behind Customized Plushies
Why do people love plushies? We explore the psychology behind customized plush toys and how brands can use them to build emotional connections with their audiences.
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What Is The Purpose Of A Mascot? Boost Your Branding With A Company Mascot
What makes a mascot more than just a costume? We explore the deeper purpose of mascots as brand symbols and how they create emotional connections with audiences.
Read more →15 School Mascot Ideas To Inspire Your Community
15 creative school mascot ideas to spark community pride, school spirit, and a sense of identity - from animals and symbols to original characters.
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Vulcan Post: This Family Runs One of The Biggest Costume Houses in S'pore
Vulcan Post features the story of Mascot Enterprise - a family business that grew into one of Singapore's biggest and most trusted costume production houses.
Read more →What To Know Before I Buy A Mascot?
Buying a mascot costume is a significant investment. Before you commit, here are the essential questions to ask, factors to consider, and pitfalls to avoid.
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